How to Create Mobile Optimized Content for Your Business App

Today’s cutting edge app development arena can soon become an ‘easy thing’ for you and your developers.

Good content initiation can bring significant support to develop user oriented, educative and informative content based apps.

You must be excellent in developing good quality apps, however, but there should be something that seems valuable for the users to read and work accordingly.

Nowadays, businesses can be carried anywhere. It can be easily marketed over the internet quite comfortably. People will first notice your business app due to its appearance, but will remain engaged if it contains some quality content.

Though, the scope for contents in an app is quite less, still it should be used perfectly. Here, I am going to tell you how you can create ‘mobile optimized content for your business app’?

1. It is different to write for mobile users

“Why should your clients care about what you have to say”?

Without any content, you can advertise nothing to your audience. There should be some text, image, audio, video or something else. Also, the mobile users are always run short of time, but expect a lot with what they are browsing at.

Your mobile content should serve what user actually looking for. There should be some relevance between what you want to say and what they are interested in. The need should actually depend upon the completion of a task.

You can ‘keep it simple stupid’ or KISS it. For example, your question in the form of content should answer some unmet need. It can be:

• Practical Need
• Emotional Need

For a food joint app, you can ask your audients as – “Are you ready to taste something amazing? JOIN US on our annual summer tasting!” Simultaneously, you can share the flight times for reaching the venue, locations, event details, bios, fun facts, gift tips etc in your app.

2. Understand habits of your audiences

You should be very specific about the habits of your audiences. Classify different types of users separately and do the required analysis.  Check out following criteria to confirm about them:

• Are your target audiences smartphone users or tablet users?
• What is their way of accessing content; by topic or by format?
• What their attention span is?
• Do they like the media contents like videos?

3. Always aim to deliver a great read

A great read needs to be:

• Consistent: You app should be able to give useful information to the users.
• Human: Your words should not speak like a salesman.
• Interesting: You should present your point of view in an interesting manner.

4. Rethink UX through design

What most developers do is they try to shrink the desktop experience for the mobile users. This is not going to work. Separately, the websites and apps should be designed for mobile usage. A responsive content adjusts the texts and images according to screen platform and size so that only relevant content is displayed for the appropriate device and interface.

However, you should also consider two important things in this case:

• Content should be divided into meaningful elements connected with business logics and metadata.
• There should be a smart system for opening up this content properly as if it does not have an opening mechanism, the content will just be a load of information without adaptation and representation.

You should understand that ‘tailoring is branding’. As per a fact, 76% of the smartphone users read in the portrait views. Hence, do the due accordingly.

5. Treasure Feedback

• Set the objectives of your business and put the content in your app as per your business goal’s requirements.
• Compare your goals with the needs of the audiences and make the drafts accordingly.
• Use the analytics and researches to go further.

Mobile Optimized Content

Most of the mobile apps don’t exist more than a day or so in someone’s mobile. Some get deleted or dumped from the mobile devices after a few seconds of download. More often people download an app for their immediate need and delete it afterwards. The reason behind this is the lack of good quality contents in such apps. Such apps may lack good content marketing strategy.

Users always want educative and informative contents. All you need is to create superior quality content that is an excellent way to create user engagement. Hence, pay attention to following tit-bits to draft a mobile optimized content efficiently:

• Always keep your content relevant to your app and company goals. Your average user’s attention span should be between 3 to 5 seconds per visit.
• Content distribution should be done depending upon the quality and quantity of the content. Content distribution should be done on the page according what your set objectives are.
• The writing style should include – ‘one idea per paragraph’. For example, there should be the scope for 80% layout and 20% content. The heads and sub-heads should be concise, interesting, suggesting but not revealing.
• Usage of action words and list should be appropriate. Calls-to-action, links, buttons can help you with the trick.
• You should create rich media content i.e. for every taste. Use videos, images and podcasts as an appealing media mix. Graphs, charts, infographics and direction widgets can also be used.
• Never forget about proofreading the content. Poor proofreading will degrade the quality of your content and discourage user engagement.

Submission to App Store:

After creating an app, this is the final, but foremost step to be taken very carefully. Check out below what your app submission process requires:

• The APP NAME should be no longer than 12 characters.
• The language used should reflect your target market.
• App Description is essential to submit the app to the search engines.
• Category should be given when the app is submitted to the App Stores.
• Include KEYWORDS that will speak of your core business.
• URL Support should be provided to the users to help them accessing extra content.
• Your Contact Details should be included to contact you in case of need.
• Enclose your company’s Privacy Policy with the app to inform the customers.

Hopefully, the above given details will be helpful for you to create an ‘app suitable content’. So go ahead, explore and enjoy winning the app market.